Hi everyone!
Today, I plan to write about getting traffic to your site. In my previous posts, I mentioned the importance of internet traffic.
I also mentioned in my last post that there are two types of traffic: targeted and untargeted. You should focus on getting targeted visitors, but you will usually receive both targeted and untargeted traffic in the beginning.
There are many ways to get internet traffic. Some of them are free, but some are costly.
Traffic exchange sitesThis is one way to receive visitors to your site. Traffic exchange sites are free to join and they offer you to a way to earn visitors to your site. All you have to do is to visit sites from their members, and in return, their members will visit your site. Sometimes you will receive one visitor for one site's view and sometimes you must visit 2 or 3 sites to receieve one visitor. You'll have to spend some time (usually 30 - 60 seconds) on a site in order to receive credit. Your
visitors must also spend that time viewing your site. You should at least spend 2 to 3 hours each day surfing for traffic.
This is a good way to receive traffic in the beginning. The downside is that this traffic is UNTARGETED! The other members are surfing sites to earn their own visitors and that is the only reason they will visit your site. If your offer is unique or interesting enough, it may grab
someone's attention and you may make some sales, so if you decide to use traffic exchanges, make sure your salespage is interesting enough.
Note: Some of traffic exchange sites may offer you to purchase a certain number of visitors. If you are considering to pay for these visitors, remeber that they are untargeted visitors.
FFA sitesThese sites usually let you post you ad and a link to your site. FFA stands for Free For All. FFA sites will bring you targeted visitors, or at least semi targeted visitors. The downside of these sites is that your ad is very limited usually to 65 characters, sometimes less and your ad will be mixed with a thousands of other ads, so it may be difficult for someone to notice your ad. Besides, your ad will usually be removed very quickly.
I didn't have much success with FFA advertising. If you have been successful with this type of advertising, please post a comment.
E-mail advertisingThis is a good way to receive traffic. You can advertise your site by adding signature to all of your e-mails. When you create a signature, include a few words about your site and a link. That way, whenever you send any e-mail to someone, he/she will be able to see your ad at the bottom of your message.
The other way is to send your e-mail advertising to a certain groups of people. With e-mail advertising, you MUST BE VERY CAREFUL!!! Send your e-mails only to the people who agreed to receive advertising (100% opted-in). There are some yahoo and topica groups where you can send your e-mails for free, but you must first join these groups. You can also pay for sending your e-mail ads to someone's subscriber base, usually an e-zine or GPTRE program.
Word of caution:When you are using third party (e-zine, GPTRE, safelists,...) to send your e-mail advertising, be sure that their subscribers are 100% OPT-IN. If you are not sure, don't advertise there or you may regret it one day.
Always include disclaimer in your e-mails e.g. "This e-mail is NOT SPAM! I'm the member of the same safelist as you,..." or something like that.
Before you advertise on GPTRE programs (Get Paid To Read E-mail), you should visit first
GPT Boycott, to see which program is recommended. There are a lot of GPTRE scams!!! I have a very bad experience with these programs, but it wouldn't be fair not to mention them.
Getting incoming linksThis is one of the most important things you must do and you must do it correctly. You should find as much sites as you can where you can post your links. There are a lot of sites where you can post your ads, besides FFA sites. There are "free classifieds" sites and free ad board sites. Links from these sites are usually time limited, so you'll have to repost often.
The more important links are permanent ones. You can get these links by exchanging links with other webmasters. Just make sure you stick to relevant sites. Incoming links from non-relevant sites will do you no good. The other way is spontaneous linking, but don't expect that unless you have a content site. Noone will link spontaneously to your salespage.
The most important links are links from sites with high PR (Page Rank - Google's measurement of page importance). Getting these for free may be tricky. It is much easier to buy these links. You should also try to include your site in internet directories, like
DMOZ or
Yahoo Directory. This will help a lot to increase your PR.
When you create backlinks pay attention to a quality of a site you exchange links with. This is important, bacause if you choose wrong sites it may cripple your rank. Links from FFA sites may do this, but they are usually ignored by search engine spiders.
I would recommend you to download and install
Google Toolbar. This toolbar will instantly show you the Page Rank of every page you visit.
Search engines
The best way to receive traffic is from search engines. This traffic is HIGHLY targeted, because people are actively searching for a content your site has to offer. Search engine spiders constantly crawl internet for a new content. If they find your site, they will list it for free. You can also submit your site to the search engines, but it will take about a month or two before your site is listed.
This is definitely the best way to receive free traffic. The only problem is that your site must be ranked high by search engines, or you won't receive any traffic at all. Your site must appear in the search results on the first few pages to receive maximum traffic and your competition is HUGE!
If your site is a new one, you must know that it isn't easy to get high ranking. New sites have low popularity, and you must work hard to increase your site's popularity. It can really take a while, sometimes up to a few months, or even longer. For a high rank, your site must be optimized for search engines and you must have a lot of high quality back-links. I'll write about SE optimization (SEO) and back-linking some other time.
The other (quicker) way is to use Search engines for PPC (Pay Per Click) advertising, but it will cost you. That is a great way to bring in HIGHLY TARGETED visitors. With PPC advertising, you write an ad, select keywords which will trigger your ad to appear and set the amount of money you are going to pay for a click. Your ads start showing on SE results whenever someone enters keywords you specified and you only pay when someone clicks on your ad. You can use
Google AdWords,
Overture,
Goclick,
Kanoodle,... for this purpose.
I hope you'll have some use of this information. Feel free to post some comments of your experiences with marketing.
Best regards,
Jaksa Dubljanin